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SAME TASTE. NO WASTE.
© WWF South Africa

There is a food waste epidemic happening in South Africa around the globe. While millions go hungry every day, millions of tonnes of food are wasted every year, contributing to greenhouse gas emissions as they decompose. To tackle this issue, the WWF teamed up with local chefs to produce a series of dishes made from food that would usually go to waste. These delectable recipes were made from scratch with the ingredients highlighted,  beautifully captured then shared, in a digital campaign built around raising awareness and inspiring viewers to get creative in the kitchen to curb food waste in the home and beyond.

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Chef Jason Whitehead uses food you probably already have in your kitchen.

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See how to save like Jason.

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Chef Vusi Ndlovu works his magic with food that would otherwise have been thrown away.

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See how to save like Vusi.

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Chef Jocelyn Myers-Adams gives leftovers a second chance.

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See how to save like Jocelyn.

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Are you ready to choose differently in what you buy and eat?

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The power is on your plate...

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Think differently about what you buy, eat and discard.
Same taste. No waste.

© WWF South Africa