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Front cover of the WWF-SASSI retailer report 2023

The hidden costs of your seafood

The seafood being sold in the market has quite often travelled further than the end consumer will travel in their lifetime. While the seafood sector is one of the most challenging sectors in which to implement “traceability”, it is also one of the most important.

In food supply chains, traceability is the ability to identify, track and trace the origin and full extend of a product’s journey. Traceable systems demonstrate a commitment to responsible business practices and build trust with consumers.  
 
Titled “The hidden costs of your seafood”, the WWF-SASSI Retailer/Supplier Participation Scheme 2023 report emphasises the crucial role that retailers and suppliers of seafood need to play in ensuring responsible and sustainable fishing practices are implemented – and this is done by adopting fully integrated traceability into their seafood supply chains and operations. 
 
In the 2023 report you will also find a map-based infographic that visually shows the supply chain journeys of two common seafood species eaten in South Africa: sardines caught and imported from Morocco, and hake caught in South African waters. 

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The hidden costs of your seafood: WWF-SASSI retailer/supplier participation scheme report 2023

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