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Justin Smith

Head of Business Development

Justin Smith joined WWF in October 2017 to head up business development, marketing and fundraising. Justin spent the past 17 years leading corporate sustainability functions, first at Standard Bank and Nedbank and most recently at Woolworths Holdings.

At WWF, Justin works alongside a dedicated fundraising team to provide both strategic and entrepreneurial direction in support of sustainable business development and innovative fundraising strategies. He is also responsible for supporting and growing engagement with the corporate sector.

Justin holds a B Comm Law; LLB degree; B Comm Honours in Financial Management (all cum Laude from the University of Pretoria) and LLM University of South Africa (UNISA) – Environmental Law, International Economic Law, and International law.

Justin brings a unique perspective to WWF. His business insight, marketing experience and his enthusiasm for WWF are significant. Justin is inspired most by the depth and breadth of work done by WWF and by the amazing people who champion the conservation cause with such great commitment regardless of the daily challenges.

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