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This is how you go wild for nature!

Before 5 June, not many South Africans would have been familiar with the phrase Wear It Wild. But that’s about to change. What started as wildlife-inspired dress-up day in the United Kingdom has inspired locals to pull out their leopard print, tiger masks and fluffy head bands and go wild for nature.

WWF staff wearing animal-inspired clothes
The WWF team in Cape Town put on a fierce display for Wear It Wild.

Across the country, WWF South Africa called on young and old to wear an item of animal-inspired clothing and donate R10 to raise money to help care for the environment. In response, supporters heeded the call wholeheartedly. They braved it, rocked it, nailed it, bossed it, and strutted it - in workplaces, schools and homes.


A post shared by Lesley Booysen (@lesleybooysen) on

There are many ways to Wear It Wild, but leopard print, wildlife onesies and painted faces were certainly the most popular on the day.

Wearing it wild is most fun when you're in a group, and a number of organisations came to the party and strutted their stuff.

For the social media savvy, Wear It Wild inspired many to get creative with slow-motion video and boomerang animations - adding a layer of creative flair to the day's events.

The first-ever Wear It Wild has been a fun and successful awareness and fundraising campaign. If we're going to look after nature, we need to be braver and louder than we've ever been. We hope you'll go wild for nature with us next time as we inspire even more South Africans to join the movement.

Eitan Prince Photo
Eitan Prince, Digital Communications and Content Manager

Eitan Prince loves the outdoors, both urban and natural. He's also a passionate photographer who loves to capture street scenes.


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