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Cause marketing

Through licensing initiatives, communication efforts and campaigns, these partnerships raise awareness of environmental issues and mobilise consumer action for nature. They provide a company’s customers and employees with opportunities to show their support for WWF and help protect our natural world.

Adventure Inc.

For the active person, whether a cyclist, runner, hiker or fashion fundi, WWF has a licensing agreement with Adventure Inc. the southern African distributor for ‘Buff® Headwear. Buff® is the original multifunctional headwear brand and can be used as a beanie, headband, sweatband or scarf, for protection from the elements. The WWF collection is manufactured from hydrophobic microfiber, is 100% recyclable and certified to some of the highest global manufacturing standards.

Boland Promotions

WWF and Boland Promotions have a special range of co-branded products and merchandise of interest mostly to corporates. WWF-branded recycled notebooks, pens and solar jars are among some of the products, as well as ceramic mugs and colourful silicone-grip 500ml glass bottles. Glass does not corrode and is free of contaminants making it healthier for the environment.

Bon Ton Toys

Adding a warm, up-close touch to wildlife, WWF International partners with Bon Ton Toys bringing you the Plush Collection a selection of environmentally-friendly soft animal toys designed in line with European toy safety regulations as well as meeting environmental criteria regarding dyes, paper and heavy metals.

Carrol Boyes

As concerns mount over increasing rhino poaching, Carrol Boyes has come on board to support rhino conservation, donating 25 percent from the sale of unique product designs in a range that capture this iconic creature. Stylishly-designed stainless steel products with the rhino on them include a business card case, note pad holder and ice tongs.

Prima Toys

To intrigue and stimulate young minds, the WWF agreement with Prima Toys includes a colourful selection of puzzles as well as memory and guessing games for various age groups. They mostly feature wildlife images, the likes of pandas, elephants and Great White Sharks.

Township Patterns

In linking with the start-up business Township Patterns, WWF is supporting this entrepreneurial brand which produces reusable, African cotton shopping bags. The range of durable bags provide an alternative to plastic bags while the 100 percent African cotton is not harmful to the environment and the products' prints customised with water-based ink.