Our culture & people | WWF South Africa

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Our culture & people

We learn through doing.


As part of the ‘’panda family’’ we are committed, passionate and wanting to make a positive difference in the world – for people and the planet! We believe in a hopeful future. We lead by example. We tread lightly. Much like the unique paw print of the panda, each of us makes our mark on what we do, collectively and individually.

Our values

We are knowledgeable experts. We act with wisdom. Everything we do is based on fact and science. We work with passion and urgency. We are always focused on positive results and outcomes.

We are responsible for what we say and do. We hold each other to account. We contribute to a better world, for people and nature. We are engaging and accessible. We are positive and ambitious.

As individuals, and through the organisations we work with, we build trust and define our character through our actions. Integrity is demonstrated, not stated. 

We are always considerate. We are open and fair to others when we speak and when we co-create projects. Being inclusive is how we show up in our daily lives.

Did you know?

Within WWF South Africa, our values are to be knowledgeable, optimistic, determined, engaging, inclusive and accountable.


Our leaders

Our team consists of passionate individuals who are experts in their fields.

Our supporters

With over six million people from all walks of life worldwide supporting WWF and the cause of people and the planet, we must grow this until everyone realises the intricate connection between us and nature.

We cannot do this alone, together we must invest in our shared future.

Join the movement

Join the WWF family and be part of the movement

© ReWild Photography / Alistair Daynes