To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:
- be global, independent, multicultural and non party political
- use the best available scientific information to address issues and critically evaluate all its endeavours
- seek dialogue and avoid unnecessary confrontation
- build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and environmental education work
- involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
- strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
- run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.