WWF's Mission
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world's biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption
Download the latest WWF South Africa Annual Review
Global WWF Goals
Biodiversity: By 2050, the integrity of the most outstanding natural places on earth is conserved, contributing to a more secure and sustainable future for all.
Footprint: By 2050, humanity’s global ecological footprint stays within the earth’s capacity to sustain life, and the natural resources of our planet are equitably shared
Footprint: By 2050, humanity’s global ecological footprint stays within the earth’s capacity to sustain life, and the natural resources of our planet are equitably shared
Our History
WWF was born into this world in 1961.
It was the product of a deep concern held by a few eminent people who were worried by our impact on the natural world.WWF South Africa was founded in 1968 by the late Dr. Anton Rupert and was then know as the Southern African Nature Foundation with its main focus to conserve African wildlife.
Since those early days WWF has grown up to be one of the largest environmental organisations in the world. Today WWF deals with a range of environmental issues from preventing the loss of species, protecting important ecoregions and biodiversity hotspots in Africa and conserving water to the management of our marine resources and promoting sustainability practices within businesses.
Currently there are more than 1300 WWF conservation projects underway around the world.
The vast majority of these focus on local issues. They range from vegetable gardens in KwaZulu-Natal, to initiatives to protect life in the ocean, from the rehabilitation of wetlands to ensure freshwater to the establishment of reserves for endangered animals.
Almost all our work involves partnerships.
We team up with local non-profit agencies and other global NGOs. We form relationships with village elders, local municipalities and regional government offices. And in this day and age of globalisation, critically, we work with businesses who are willing to change.
But our most important partnership is with you.
Your support means we have the necessary strength to engage with national governments and global agencies like the World Bank. Your support means we have the network to reach out to isolated tribes in the forests of the Congo and the Amazon.
Your support means we can have real successes and lasting breakthrough in the conservation efforts for our one and only planet.
So who is WWF?
Realistically?
We are nothing without you.
