Freshwater | WWF South Africa


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Freshwater

The WWF Nedbank Green Trust funds projects that concentrate on preserving clean freshwater, which is considered a scarce and critical resource.
This area of work aligns with the WWF International Global Programme Framework (GPF) focusing on Places.

The WWF 2020 Goal here is to protect and manage biodiversity in all of the earth’s most outstanding natural places and reduce humanity’s footprint on the environment.

Freshwater projects funded by the WWF Nedbank Green Trust focus on:

  • Integrated river basin management initiatives
  • Best management practices and policies in high-water-use industrial and agricultural sectors
  • Maintaining and restoring freshwater ecosystems

Freshwater

Clean freshwater is indispensable for the survival of humans and most other living organisms. Not only do we drink it to remain alive, but we also use water for hygiene and sanitation; agriculture and irrigation; industry and transport; and sport and recreation.

The United Nations Environment Programme (UNEP) points out that freshwater only accounts for 2.15 % of all the Earth's water and is therefore a scarce resource and one which we should take great care to protect.

Water supply and sanitation hits on all the main themes of the development agenda: poverty alleviation, environmental sustainability, private sector-led growth, participatory development and good governance.

The importance of clean water, coupled with its scarcity due to over-use, climate, and pollution, has resulted in increased concerns about water quality and quantity in water-scarce South Africa. The country’s primary source of freshwater is rainfall, which cannot be guaranteed by decree.

The United Nations Environment Programme (UNEP) points out that freshwater only accounts for 2.15 % of all the Earth's water and is therefore a scarce resource and one which we should take great care to protect.

South Africa, like other countries on the continent, is already experiencing the effects of climate change on the distribution of rainfall and consequently on its overall water resources. For this reason, the WWF Nedbank Green Trust provides funding for the following freshwater-focused initiatives:

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How the Green Trust is Funded


The Trust is funded through the Nedbank Green Affinity Programme, where clients who opt for the competitively positioned Nedbank Green Affinity bank, investment account or insurance policy, can contribute to the Trust at no cost.

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