Our Goals | WWF South Africa

Our Goals

WWF South Africa aims to…


  • Conserve the biodiversity assets (endangered wildlife, species, habitats and ecosystems) of South Africa
  • Ensure natural ecosystems and their services are appropriately valued and integrated into sustainable development
  • Play a leading role among developing countries in addressing the risks and opportunities associated with climate change
  • Improve the livelihoods of communities who are most directly dependent on natural resources through better environmental practices
  • Ensure that South African consumers have the knowledge to influence appropriate environmental practice from the private and public sectors
  • Instil a culture of environmental responsibility in Business and Industry (including agriculture, fishing and mining)
  • Advocate for government policies incorporating sound environmental principles that promote, maintain and enhance biodiversity and ecological services
  • Increase environmental skills and capacity among current and future leaders