In South Africa, there is an urgent need for business to engage with the deepening crisis within the inshore marine resources sector where many of the commercially valuable stocks have collapsed or are heavily depleted. But the impacts are not only local: There is no other business more globalised than seafood – it is the most traded primary commodity in the world. This means that even at a local level, what we sell or buy can have environmental and social impact not only locally but across the globe.
Developing a Sustainable Seafood Industry goes beyond focusing on the individual components of sustainable fishing. It requires a holistic approach, addressing all aspects along the chain of custody from the fisherman’s hook all the way to the final product delivered to the consumer at their local fish shop or restaurant. The WWF Sustainable Fisheries Programme bases it work ethos on this premise, and extends from Responsible Fisheries Programme (RFP) which works directly with the fishing industry, through to the Southern African Sustainable Seafood Initiative (SASSI) who focuses their attention on retailers, restaurants, chefs and consumers.