WWF-SASSI Retailer/Supplier Participation Scheme Report 2014
Cover the WWF-SASSI Retailer/Supplier Participation Scheme Report 2014
When WWF-SA’s Southern African Sustainable Seafood Initiative (WWF-SASSI) first started in 2004 as an initiative to raise awareness of seafood sustainability issues, the topic was not a relevant priority for retailers and their suppliers in South Africa. As a result, there was no example of a retailer taking any kind of stand on ensuring that they were sourcing their seafood responsibly. Supported by the rapid growth in consumer awareness, this landscape has changed significantly and there are growing numbers of retailers/suppliers that are responding to an increasing consumer demand for sustainable seafood. The resultant commitments to source and stock sustainable seafood that many of these companies have made have driven transformation within these retailers/suppliers and have also increasingly been incorporated into their corporate strategies.
This report aims to present the work that WWF-SASSI has been doing with retailers/suppliers through the WWF-SASSI Retailer/Supplier Participation Scheme and to depict, in a consolidated format, the various commitments to sustainable seafood that these companies have made as well as to report on their individual progress towards meeting these commitments.