WWF gets 'Rad'ical for rhinos
WWF South Africa recently announced a number of strategic initiatives to combat rhino poaching, including a focus on addressing the increased demand for horn in South-East Asia and in particular, Viet Nam. Deploying the global phenomena of mobile gaming, the organisation aims to shift perceptions about the use of rhino horn via an interactive and engaging mobile game, “WWF Rhino Raid” (download links can be found below).
WWF-SA, in partnership with Flint Sky Interactive, has launched “WWF Rhino Raid”, developed entirely in Cape Town. “We are proud to be developing a unique homegrown solution to address a very serious South African problem,” says Flint Sky director, Athol Moult.
Dr Morné du Plessis, CEO of WWF-SA, believes the game represents a novel approach to the challenge of effective communication around rhino issues: “The objective is not just to have fun playing the game, but to begin a process of debunking the myths around the use of rhino horn.”
“It is becoming increasingly recognised that games can positively influence behaviour change; accordingly, the game will be localised into Asian languages in target countries”, comments Dr Andrew Baxter, Head of Business Development at WWF. Rhino Raid is set to be both an entertaining game and a source of informative facts. A daring rhino character called Rad takes up the fight against poachers in gameplay that takes Rad on an epic journey, as he chases down the poachers in an attempt to save his species.”